A collage of elements from a campaign we did for QBS, a company that helps Microsoft ERP partners with their marketing efforts. This campaign was for local Danish partners and included direct mails and online ads that drove targeted traffic to a landing page where people could download a white paper and sign up for a seminar.
A simple, yet elegant design allows different target groups to go directly to the information they need. In addition, consistent brand design and messaging has been implemented for other marketing material, such as a printed product sheet.
A site that was previously bogged down in technical details got a compelling new look − without sacrificing the important details. The technical details about these enormous cranes are still there, but now the benefits lead the way.