When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public.
I like the line work of this logo. It also is nice and simple. I just hope that it is for some sort of outdoors or "manly" product, since it looks like a branding iron. /// I like the texture of the letters.
Though incredibly minimalist in nature, these single line drawings of animals capture everything necessary to communicate their identities as animals and cuts off all that is extraneous and unnecessary.
Interactive insect field guide-Content application for ipad, which allows digital text reading - a transformation from the printed content to digital media. The app will allow exploring and experiencing the world of insects in a new interactive way.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.