Sorensen Leather / Brand Book

Our Brand Book features our new Corporate Visual Identity conceived and designed by Jonas Bjerre-Poulsen from NORM.Architects, who collaborated with StudioC and Julie Ralphs. The Brand Book won an award from Creative Circle, Denmark’s most prestigious award for communication arts. #NORMarchitects #studioc #creativecircle www.sorensenleather.com
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A page from our Brand Book reflecting the graphic simplicity of our new corporate identity envisioned by NORM.Architects, who worked in tandem with StudioC and Julie Ralphs.

A page from our Brand Book reflecting the graphic simplicity of our new corporate identity envisioned by NORM.Architects, who worked in tandem with StudioC and Julie Ralphs.

A key detail throughout our branding is this discrete stamp - with our name and the year we were established. The stamp signals our high quality leather and impeccable craftsmanship. At the same time, it harkens back to an industry tradition where artisans would sign their work with their personal stamp. Graphic concept: Jonas Bjerre-Poulsen from #NORMarchitects and Emil Andersen from #StudioC.

A key detail throughout our branding is this discrete stamp - with our name and the year we were established. The stamp signals our high quality leather and impeccable craftsmanship. At the same time, it harkens back to an industry tradition where artisans would sign their work with their personal stamp. Graphic concept: Jonas Bjerre-Poulsen from #NORMarchitects and Emil Andersen from #StudioC.

One of the many global cases in our Brand Book and website, where our leather is featured on iconic furniture. The National Art Center, Tokyo / NACT. Daybed PK80™ by Poul Kjærholm / Fritz Hansen.  Sorensen Leather: Classic / Black �

One of the many global cases in our Brand Book and website, where our leather is featured on iconic furniture. The National Art Center, Tokyo / NACT. Daybed PK80™ by Poul Kjærholm / Fritz Hansen. Sorensen Leather: Classic / Black

From the font to the layout to the fabulous photographic style, our brand identity has been mapped out to the millimeter. Thanks to the keen artistic eye of brand master Jonas Bjerre-Poulsen from #NORMarchitects along with Emil Andersen from #Studio C.

From the font to the layout to the fabulous photographic style, our brand identity has been mapped out to the millimeter. Thanks to the keen artistic eye of brand master Jonas Bjerre-Poulsen from #NORMarchitects along with Emil Andersen from #Studio C.

Here is where we explain the overall intention of the imagery in our communication. To be aesthetic, playful and engaging, inspiring new ideas with a material imbued with a natural beauty that's both arresting and inviting. Writer: Julie Ralphs. Visual Identity: Jonas Bjerre-Poulsen/ #NORMarchitects. Graphics: Emil Andersen / #StudioC.

Here is where we explain the overall intention of the imagery in our communication. To be aesthetic, playful and engaging, inspiring new ideas with a material imbued with a natural beauty that's both arresting and inviting. Writer: Julie Ralphs. Visual Identity: Jonas Bjerre-Poulsen/ #NORMarchitects. Graphics: Emil Andersen / #StudioC.

One of the many quotes we included in our award-winning Brand Book to inspire artists, architects, designers and other creatives. The Drop™ Chair by Arne Jacobsen / Fritz Hansen. Leather Elegance / Walnut. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. �#creativecircle #fritz_hansen #arnejacobsen

One of the many quotes we included in our award-winning Brand Book to inspire artists, architects, designers and other creatives. The Drop™ Chair by Arne Jacobsen / Fritz Hansen. Leather Elegance / Walnut. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. #creativecircle #fritz_hansen #arnejacobsen

A page from our Brand Book with the campaign format, outlining the off kilter approach to the graphic elements, which together create a cohesive entity. Chieftains Chair by Finn Juhl / One Collection. Sorensen Leather: Elegance / Black. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. #finnjuhl #onecollection_finnjuhl

A page from our Brand Book with the campaign format, outlining the off kilter approach to the graphic elements, which together create a cohesive entity. Chieftains Chair by Finn Juhl / One Collection. Sorensen Leather: Elegance / Black. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. #finnjuhl #onecollection_finnjuhl

Even though we were born into this industry, leather is more than our profession - it's our passion. Captured by this very simple phrase: Open to the extraordinary. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs.

Even though we were born into this industry, leather is more than our profession - it's our passion. Captured by this very simple phrase: Open to the extraordinary. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs.

As you can see from the contents page of our new Brand Book, every detail as to the imagery, photography, graphics, cases and other forms of communication have been mapped out. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs

As you can see from the contents page of our new Brand Book, every detail as to the imagery, photography, graphics, cases and other forms of communication have been mapped out. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs

Inside our leather sleeve is a quiet surprise. Our Brand Book containing the visual approach, graphic style, tone of voice, typeface and other must-have communication elements defining our new CVI. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. �

Inside our leather sleeve is a quiet surprise. Our Brand Book containing the visual approach, graphic style, tone of voice, typeface and other must-have communication elements defining our new CVI. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs.


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