Sille Krukow Nudges

Design to nudge and change behavior
8 Pins36 Følgere
Icons and yellow floor stickers reduces inconsiderate smoking at Copenhagen Airport by 50%

Icons and yellow floor stickers reduces inconsiderate smoking at Copenhagen Airport by 50%

91% increase in veggie-sales in Texas! By placing mirrors in shopping carts at a Lowes supermarket, behavioural scientist increased the sales of vegetables to women by 91%

91% increase in veggie-sales in Texas! By placing mirrors in shopping carts at a Lowes supermarket, behavioural scientist increased the sales of vegetables to women by 91%

By placing a fly in the urinals in Schiphol Airport the amount of "male-spill" was reduced by 80%

By placing a fly in the urinals in Schiphol Airport the amount of "male-spill" was reduced by 80%

Giving waste cans different colors ensured the that the waste got sorted at disposal  at Danish beaches.

Giving waste cans different colors ensured the that the waste got sorted at disposal at Danish beaches.

Cutting apples in half,  meant increasing the amount of fruit eaten at buffets by 84%

Cutting apples in half, meant increasing the amount of fruit eaten at buffets by 84%

Adding the interface from Playstation to the the Danish Tax-self-service-site meant increasing the amount of young Danes adjusting their assessment notice by 20%

Adding the interface from Playstation to the the Danish Tax-self-service-site meant increasing the amount of young Danes adjusting their assessment notice by 20%

Reducing the plate size by 3 cm lead to a 26% reduction in food waste.

Reducing the plate size by 3 cm lead to a 26% reduction in food waste.

Using social proof to increase the amount of Danish citizens voting at public election.

Using social proof to increase the amount of Danish citizens voting at public election.


Flere idéer
nudging - trash

nudging - trash

Hmmm... Take the stairs?

Take The Stairs

Hmmm... Take the stairs?

Nudging by colour at the Ferry Amsterdam. Used to be mayhem in front of Ferry. HT @diandaveldman

Nudging by colour at the Ferry Amsterdam. Used to be mayhem in front of Ferry. HT @diandaveldman

After the flies were added to the men’s-room urinals of the Amsterdam airport , “spillage” on the floor fell by 80 percent. Men evidently like to aim at targets.   #nudge #behaviouraleconomics

After the flies were added to the men’s-room urinals of the Amsterdam airport , “spillage” on the floor fell by 80 percent. Men evidently like to aim at targets. #nudge #behaviouraleconomics

Strong Men Toilet Seat Tips sticker

Strong Men Toilet Seat Tips sticker

Design to nudge and change behaviour: Sille Krukow at TEDxCopenhagen // 20/04

Design to nudge and change behaviour: Sille Krukow at TEDxCopenhagen // 20/04

We need more? Why? Because we cant get enough of fat, sugar and salt filled foods that stimulate our over-stimulated (increasingly less responsive) dopamine reward system: A growing body of medical research at leading universities and government laboratories suggests that processed foods and sugary drinks made by the likes of PepsiCo Inc. and Kraft Foods Inc. (KFT) aren’t simply unhealthy. They can hijack the brain in ways that resemble addictions to cocaine, nicotine and other drugs. ...

We need more? Why? Because we cant get enough of fat, sugar and salt filled foods that stimulate our over-stimulated (increasingly less responsive) dopamine reward system: A growing body of medical research at leading universities and government laboratories suggests that processed foods and sugary drinks made by the likes of PepsiCo Inc. and Kraft Foods Inc. (KFT) aren’t simply unhealthy. They can hijack the brain in ways that resemble addictions to cocaine, nicotine and other drugs. ...

Londoners will be asked different questions on a weekly basis such as the one above

Ronaldo & Messi are the butt of new scheme to reduce cigarette litter

Londoners will be asked different questions on a weekly basis such as the one above

Japanese government encouraging the stairs.

Faith in Humanity on

Japanese government encouraging the stairs.

A nudger wishes to nudge people in the direction of the option they would have chosen, had they had the time to make a reflected decision ab... // 4-5

A nudger wishes to nudge people in the direction of the option they would have chosen, had they had the time to make a reflected decision ab... // 4-5

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