I know it's soap, but there's something nice about the clean yet trippy quality of the labels. Agency: One Darnley Road Designer: Roisin McAvinney Client: London Fields Soap Company Type Of Work: Commercial Work Country: United Kingdom
I feel like if I think about it too long, I want to say it's not easy to read. But then I realize that I knew what it was as soon as I saw it, so obviously its working. Being recognizable is very important.