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Urban Attitude is an eclectic giftware store renowned for the party environment of their established Acland Street and Chapel Street stores. The site selected to launch their new brand and flagship store was the heritage-listed former Fitzroy Post Office, located on a prominent corner in Fitzroy. HASSELL was commissioned to work in collaboration with Fabio Ongarato Design to create a ‘party’ atmosphere through an integrated interior and graphic design approach. The concept that resonated was...