The lettering in science fiction cinema can sometimes be more memorable than the movies themselves. Just about anyone in America would recognize the Star Wars logo, even if they haven't seen all nine films. As is the case with most of my logo posts, it's been fun to pick up on the trends. There's the trick where they remove the segments from the top half of the letters like Blade Runner, or the embossed brushed metal of Robocop. Glowing letters were a big trend that started in the late 80s, most