Coco Chanel (1910) At the time of her death, Chanel's fashion empire brought in more than $160 million a year. The fashionista, born in Saumur, France, opened her first shop in 1910 selling only women's hats. In 1921, the company introduced Chanel No. 5, the first perfume to be sold worldwide. Today, Chanel creations continue to attract a wealthy, celebrity-filled consumer base.