Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
Chapter one-Free for all ad. I really enjoyed this new approach, of lego to target the parent instead of the child. It justifies the expensive prices for the toys as they stimulate the brain and are learning tools instead of just toys.
Another smoking poster, this one highlights the potential effects of smoking: You get lung cancer. Though simplistic, this poster really paints a clear picture of what really happens as a result of smoking.
Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).