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Univers by Adrian Frutiger. I don't love this poster on the whole, but I appreciate the way the body copy cleverly turns negative space into the right side of the large letter "U".

Univers by Adrian Frutiger. I don't love this poster on the whole, but I appreciate the way the body copy cleverly turns negative space into the right side of the large letter "U".

Armin Hofmann | 1966

Armin Hofmann | 1966

1969 Poster. "Five British Graphic Designers" Advertising Office: Studio Coppola Milano | Italy

1969 Poster. "Five British Graphic Designers" Advertising Office: Studio Coppola Milano | Italy

I like this because they added meaning to the word by adding a kinetic effect to the type by having it seem as if the "o" was dropped.

I like this because they added meaning to the word by adding a kinetic effect to the type by having it seem as if the "o" was dropped.

Posters de Xavier Esclusa 8

Posters de Xavier Esclusa 8

Poster by Xavier Esclusa Trias  XAVIER ESCLUSA TRIAS Posters Design _ www.twopots-design.com www.xetdisseny.com

Poster by Xavier Esclusa Trias XAVIER ESCLUSA TRIAS Posters Design _ www.twopots-design.com www.xetdisseny.com

Powerful social issue ads

Powerful social issue ads

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Great use of negative space and contrast and and awesome way to represent the opposite good/bad characters.

20 Creative Negative Space Design Inspiration

Great use of negative space and contrast and and awesome way to represent the opposite good/bad characters.

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