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Tegn_3 | Neue

Tegn_3 | Neue

White Star Capital are a venture capital firm, who invest and help grow teams and ideas in the fields of social media, gaming and e-commerce. We developed a number of concepts, some focusing on typography, others on a more iconic route. After many iterations we developed an icon led version that used a repeated ‘W’ to create a star shape. We used a customised Futura word-mark to accompany it and developed a new colour scheme. // logo / identity / branding /  / clean / geometric / business…

White Star Capital are a venture capital firm, who invest and help grow teams and ideas in the fields of social media, gaming and e-commerce. We developed a number of concepts, some focusing on typography, others on a more iconic route. After many iterations we developed an icon led version that used a repeated ‘W’ to create a star shape. We used a customised Futura word-mark to accompany it and developed a new colour scheme. // logo / identity / branding / / clean / geometric / business…

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