I'd ride the bus more often if all the stops were like this one!
Interactive star map centered on our solar system containing 100,000 stars. May only be visible with the Chrome browser.
Innovative experience design, and well branded. You can scroll through the clouds, learn about the airline, planes, amenities, etc. Also has traditional navigation and site layout available for those who just want to find info quickly.
An example of how a society goes from a free democracy to a repressive Police State and nobody notices. This video illustrates the principle perfectly. (even though it is a commercial for a European car)