Designing across the fold, specifically no. 3 is cool. But, it might be difficult for tablet format. --- Frankie - I love this layout, its a great, detailed black and white set up without loosing the texture of the content!
Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.