i like the colors used. I like the way you can see the overlap of the buildings. The way the artist made it noticeable that this is NYC through simple shapes is also impressive
Copper orange yellow wall with plant on Octahedron Side Table
In branding using a person's name can help create rapport & trust with the customer. For example, Mildred & Co, is loaded with old world connotations & thus can come to represent experience, trust & community with a sense of familiarity.