nudging & public behavioural modulation

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Anti-Smoking Pack

Anti-Smoking Pack

Article describing how tools can subconsciously alter behavior to promote healthier, greener habits

Is a 'nudge' in the right direction all we need to be greener

Article describing how tools can subconsciously alter behavior to promote healthier, greener habits

Researchers found that this decreased the instances of littering by 46%.

Is a 'nudge' in the right direction all we need to be greener

Researchers found that this decreased the instances of littering by 46%.

ambient media done right

10 Very Clever Examples Of Sticker Advertising & PSAs

ambient media done right

Nudging. Here an apple nudge from Hotel Svenborg, Denmark. Spottet by designKONSISTENS

Nudging. Here an apple nudge from Hotel Svenborg, Denmark. Spottet by designKONSISTENS

Nudge design - save water (NRDC)

Nudge design - save water (NRDC)

We need this in 'Merica! Lol

We need this in 'Merica! Lol

Eco Reminders

Eco Reminders

let us be more conscious

let us be more conscious

Coca-Cola Advertisement. Light vs Regular. I'll take the stairs.

Coca-Cola Advertisement. Light vs Regular. I'll take the stairs.


Flere idéer
1,2, 3 afval!   lever encouragement to get people to use the waste bin. Would this help de-litter your city?  Image via the City of Lucerne.

1,2, 3 afval! lever encouragement to get people to use the waste bin. Would this help de-litter your city? Image via the City of Lucerne.

08101722-how-to-make-home-look-better-33-520x520.jpg 520×520 pixels

08101722-how-to-make-home-look-better-33-520x520.jpg 520×520 pixels

The subway stairs at Shijo Station help you count your calories (in reverse!), along with offering lots of inspiration for not using the escalator. It's good for your hamstrings, it says.

The subway stairs at Shijo Station help you count your calories (in reverse!), along with offering lots of inspiration for not using the escalator. It's good for your hamstrings, it says.

Interactive Litter Bins - This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum (GALLERY)

Interactive Litter Bins

Interactive Litter Bins - This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum (GALLERY)

trashcan basketball

trashcan basketball

nudging

nudging

smart ideas for smarter cities

smart ideas for smarter cities

ambient media advertising!

ambient media advertising!

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German insurance company AOK drove over 6,000 visitors to a stop smoking web site just on the first day they were put up.

German insurance company AOK drove over 6,000 visitors to a stop smoking web site just on the first day they were put up.

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