Article describing how tools can subconsciously alter behavior to promote healthier, greener habits
Researchers found that this decreased the instances of littering by 46%.
ambient media done right
Nudging. Here an apple nudge from Hotel Svenborg, Denmark. Spottet by designKONSISTENS
Nudge design - save water (NRDC)
We need this in 'Merica! Lol
let us be more conscious
Coca-Cola Advertisement. Light vs Regular. I'll take the stairs.
1,2, 3 afval! lever encouragement to get people to use the waste bin. Would this help de-litter your city? Image via the City of Lucerne.
08101722-how-to-make-home-look-better-33-520x520.jpg 520×520 pixels
The subway stairs at Shijo Station help you count your calories (in reverse!), along with offering lots of inspiration for not using the escalator. It's good for your hamstrings, it says.
Interactive Litter Bins - This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum (GALLERY)
smart ideas for smarter cities
ambient media advertising!
German insurance company AOK drove over 6,000 visitors to a stop smoking web site just on the first day they were put up.