MarcomMetric Trends

Visuals and graphics related to the latest tools, trends and insights in digital marketing, communications and brand metrics. http://blog.marcommetric.com/
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In digital advertising, multi-touch attribution allows marketers to capture actual ROIs for multiple marketing touch points, understand how and why their prospects converted into customers, and connect the right messages more precisely to the right consumers. http://blog.marcommetric.com/#post22 #analytics

In digital advertising, multi-touch attribution allows marketers to capture actual ROIs for multiple marketing touch points, understand how and why their prospects converted into customers, and connect the right messages more precisely to the right consumers. http://blog.marcommetric.com/#post22 #analytics

Brands utilise augmented reality technology by creating richer brand experiences based on human senses to boost brand differentiation and aid brand recognition. http://blog.marcommetric.com/#post20 #marketing

Brands utilise augmented reality technology by creating richer brand experiences based on human senses to boost brand differentiation and aid brand recognition. http://blog.marcommetric.com/#post20 #marketing

Prescriptive analytics has tremendous potential to become a disruptive force on making business decisions more effective and efficient. Done right, big data and analytics can enhance customer engagement and drive big returns. http://blog.marcommetric.com/#post19 #analytics

Prescriptive analytics has tremendous potential to become a disruptive force on making business decisions more effective and efficient. Done right, big data and analytics can enhance customer engagement and drive big returns. http://blog.marcommetric.com/#post19 #analytics

Rather than seeing social and environmental responsibility as a PR exercise, companies should see it as an opportunity to refocus and reshuffle business operations. This view challenges the traditional notion of CSR by posing the question “Would we still do this even if nobody knew about it?” http://blog.marcommetric.com/#post15 #CSR

Rather than seeing social and environmental responsibility as a PR exercise, companies should see it as an opportunity to refocus and reshuffle business operations. This view challenges the traditional notion of CSR by posing the question “Would we still do this even if nobody knew about it?” http://blog.marcommetric.com/#post15 #CSR

Making sense of online user data to build target customer segments is a key challenge for today’s marketers. By using a sound micro-segmentation framework based on relevant metrics, marketers can build relationships that benefit not only their organisation, but also visitors and customers. http://blog.marcommetric.com/#post35 ‪#‎OnlineMarketing‬ ‪#‎CRM‬ #Marketing #Metrics

Making sense of online user data to build target customer segments is a key challenge for today’s marketers. By using a sound micro-segmentation framework based on relevant metrics, marketers can build relationships that benefit not only their organisation, but also visitors and customers. http://blog.marcommetric.com/#post35 ‪#‎OnlineMarketing‬ ‪#‎CRM‬ #Marketing #Metrics

The Mobile Search and Commerce Revolution: Mobile is more important than ever before. Therefore, marketers need to take a mobile-first approach based on contextual marketing and responsive design, as well as they must prepare for the buy button race. http://blog.marcommetric.com/#post34 #Marketing #MobileMarketing #SEO

The Mobile Search and Commerce Revolution: Mobile is more important than ever before. Therefore, marketers need to take a mobile-first approach based on contextual marketing and responsive design, as well as they must prepare for the buy button race. http://blog.marcommetric.com/#post34 #Marketing #MobileMarketing #SEO

Using Marketing Automation to Improve CRM Metrics: Successful marketing automation enables cost efficiency and improved conversion rates, but requires a skilled marketing team and dedicated use of CRM tools and integration. http://blog.marcommetric.com/#post33 #Marketing #CRM

Using Marketing Automation to Improve CRM Metrics: Successful marketing automation enables cost efficiency and improved conversion rates, but requires a skilled marketing team and dedicated use of CRM tools and integration. http://blog.marcommetric.com/#post33 #Marketing #CRM

Improving Change Communication: Change implementers have tools such as metaphors and stories to establish reality and legitimacy, but they also need to manage the context and thoughts shaped by the organisational mission, vision and values, as well as control spontaneous communication and emotions. http://blog.marcommetric.com/#post32 #ChangeManagement

Improving Change Communication: Change implementers have tools such as metaphors and stories to establish reality and legitimacy, but they also need to manage the context and thoughts shaped by the organisational mission, vision and values, as well as control spontaneous communication and emotions. http://blog.marcommetric.com/#post32 #ChangeManagement

Organising for Experience Marketing: Re-engineering marketing organisations in a digital age requires a holistic approach. To create outstanding customer experiences and drive growth in the connected world, organisations need marketing teams with a balance of scientists, strategists, storybuilders, and socialisers. http://blog.marcommetric.com/#post31 #DigitalMarketing #CustomerExperience

Organising for Experience Marketing: Re-engineering marketing organisations in a digital age requires a holistic approach. To create outstanding customer experiences and drive growth in the connected world, organisations need marketing teams with a balance of scientists, strategists, storybuilders, and socialisers. http://blog.marcommetric.com/#post31 #DigitalMarketing #CustomerExperience

Mastering Digitally Minded Leadership: #Digital success requires #leadership capabilities and a mindset based on five habits. Digital has transformed the face of marketing, making communications a part of every department's remit. http://blog.marcommetric.com/#post30

Mastering Digitally Minded Leadership: #Digital success requires #leadership capabilities and a mindset based on five habits. Digital has transformed the face of marketing, making communications a part of every department's remit. http://blog.marcommetric.com/#post30

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