Listen to hummel owner, Christan Stadil's speedy rundown of hummel's history since 1923
"What goes around comes around". Turning 12 plastic bottles into 1 jersey. How to do that? First of you need to collect a lot of plastic bottles so we went to La Reunion with handball star Daniel Narcisse - the rest we got from supporting the Black Eyed Peas on their E.N.D. European Tour last year. The result can be seen at the men's handball World Cup in Sweden and on www.humm...
Mikkel Hansen on the Rebel Legend.
Flash mob. The home of blood diamonds bear the scars of years of civil war and insecurity. At hummel we believe sports can change the world. So together with our Karma United Team from Sierra Leone we made a flashmob in the streets of Freetown to make a surprise and spread the positive message of sports.
Here it is, the hummel Rebel shoe, part of this year's World Cup Trophy Collection, in a design that will light up the court! Great commercial starring Mikkel Hansen.
"Karma United Kenya" One of our Karma Ambassadors gave hummel clothes to this team from Kenya
The hummel Fashion Footwear AW11 collection has gone on a walkabout. Stop motion commercial.
Hummel footwear campaign
Commercial. Five cities - five sneakers The cities of Paris, Berlin, Montreal, Barcelona and London all have a certain sporty ring to them. Now, hummel launches an exclusive footwear collection that pays tribute to these 5 great cities.
What goes around, comes around. Firms must spend on ‘people and the planet’. Christian Stadil interviewed by The Sunday Times: http://thetim.es/YQDR3y
Usain Bolt decides to aim for three-peat at 2016 Rio de Janeiro Olympics
Jørgen Vig Knudstorp, LEGO CEO: people ask me when I'm gonna put the figures in an IT system. And I say, “It’s never going into the IT system because it’s all about doing. Sharing of data in dialoque is how we are doing.”
Jack Welch. Increadible businessman and leader. CEO of General Electric 1981-2001