A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
Idea # METAPHORIC LETTERING -- "Trying to Look Good Limits My Life part of Stefan Sagmeister’s typographic project Things I Have Learned in My Life So Far." Words are formed from natural and industrial materials and composed in situ.