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I SAY is driven by the desire to make women feel beautiful and comfortable. Every single day. Regardless of shape, size and age. Behind the company are Britt and Søren Andreassen. We live in Them - a small town in central Jutland, which has light, air and room to think big. And we do. Because I SAY is an independent brand. We do as we please. Over the years, I SAY has created a close relationship with a handful of carefully selected manufacturers.