Originally introduced in 1956, the Rolex Day-Date was the last flagship model Rolex founder Hans Wilsdorf created, and it is considered to be his ultimate achievement. We give you the details on the modernized version of the "President's watch," the Rolex Day-Date.
This was released in 1954, after aviation giant Pan Am approached Rolex to create a watch that could simultaneously display multiple time zones. The rotatable bezel was made from steel with a Plexiglass insert, one half was coloured blue to represent night and the other half red to represent day. That famous red and blue ‘Pepsi’ bezel remained synonymous with the GMT-Master for decades. #rolex #rolexwatch #swissmade #horology #watchshot #watchgeek #watchcollector #toolwatch #rolexwatches