Outdoor advertising

Ah, advertisements. They can be the bane of our existence when we’re simply trying to watch a video on YouTube or listen to Spotify without paying for premium, but sometimes, when they’re expertly done, ads can actually enhance our experience in a specific place.

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

Outdoor advertising is an incredibly rich and diverse medium that allows a very unique spectrum of creativity for designers to play with. Sometimes you have to catch someone’s attention in a split second, other times you can do something fun and interactive. Today we’ve scoured...

IBM’s useful outdoor ads wins the top prize in the Outdoor Lions.

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

Outdoor advertising is an incredibly rich and diverse medium that allows a very unique spectrum of creativity for designers to play with. Sometimes you have to catch someone’s attention in a split second, other times you can do something fun and interactive. Today we’ve scoured...

The well of inspiration apparently never runs dry for Denver Water's long-running "Use Only What You Need" campaign.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember...As......