How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we al…
The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.
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