Brand color palette

Ah, color! Next to typography, exploring color is one of my most favorite parts of creating a brand identity. It rounds out the look, and speaks volumes about the vibe and personality of the brand. Color is emotional. It affects us on a deeper level whether we realize it or not, and it gives us subconscious clues as to what we can expect about the mood and environment of a business.

Narrowing down your brand color palette so that is aligns with your brand's adjectives and values is so important for brand recognition.

The Color Palette Studio

When it comes to creating a cohesive brand for your business, you've got to have a color palette! It's such a simple way to convey your values and make anything that you put out into the world more recognizable. Social media posts, your website, product packaging, signage, advertisements – these are

Rebranding for holisitic nutritionist and wellness entrepreneur, Heather Lillico. Brand identity design by Jenny Henderson Studio.

Ready to choose your brand colors — but not sure where to start? Follow this 2-step approach and find the perfect colors for your brand and business.

So, you’re ready to create your own brand colour palette, huh? Woohoo! Welcome to Part 2 of 2 for my “What Does Your Colour Palette Say About Your Brand?” blog series, where I’m going to be taking you through the step by step process of how to create your own…

Brand designer creating minimal, impactful, timeless branding for a lasting impression.