Here’s the perfect giveaway for John Green fans! One lucky reader will win a signed first edition of The Fault In Our Stars, the anniversary special edition of Looking For Alaska with tons of bonus material, a The Fault In Our Stars pillow case, and
Book covers make a promise to the reader, and set their expectations. It's not just about being pretty, or polished (though that's important). It's about striking an emotional chord in readers of your genre and creating desire and interest. You don't have to explain everything that happens in your book; you just have to make them curious enough to read the summary.