Sophia Georgopoulou designed a playful and colorful logo and visual identity for Utopia, a non-governmental organization. She approached the design inspired by Utopia’s name itself, and primarily by the programs it offers. It is the “planet Utopia”! The overall visual identity and its handcraft aesthetics aim at expressing emotions such as positive thinking, joy, playful mood and action, through a variety of colorful and “mix & match” illustrations.
