GUBI • Beetle Collection
Beetle Dining Chair
Beetle Bar Chair
Beetle Lounge Chair
GamFratesi's design takes its creative drive from a fusion of tradition and renewal and in an experimental approach to their chosen materials and techniques. With their diverse traditional background, they draw on the classic Danish furniture and craft tradition as well as the timeless Italian intellectual and conceptual approach.
Plants and animals have adapted over millennia to respond to evolutionary niches and perhaps none more so than the humble beetle. For the Beetle Chair, GamFratesi became captivated by the idea of translating the form of a beetle into a product for the home. The pair drew on the form and function of an archetypal beetle to create an iconic and ergonomic chair.
GUBI is a design house on a ongoing quest. GUBI has made a distinctive name for itself in the international design arena as a dynamic design force to be reckoned with. Curiosity courage and intuition are key components for the success of a company that sees itself as a treasure hunter. The result is an eclectic intercontinental collection that blurs the lines between the past and the future. An extensive assortment of extremely aesthetic thought-provoking designs characterised by simple original
GUBI Atelier sets the creative direction for GUBI, reflecting its perpetual forward momentum and constant desire to challenge the status quo. Working independently of trends to anticipate the evolving needs of its audiences, the GUBI Atelier creates a condensed version of GUBI’s creative vision and design philosophy.
The inspiration of the Beetle chair was found in the insect world as GamFratesi looked closely at the anatomy and movement of the beetle. Suitable for a variety of uses and spaces, the Beetle chair is available in several colors and materials. Shop the collection at rousehome.com.
The Beetle Chair has since its introduction in 2013 being well received by end-consumers as well as interior architects. Due to its appealing design, outstanding comfort and unique customisation possibilities, the chair can be seen in many of the most renown restaurants around the world.