I like the slight hidden message in this. Even with this however it is still easy to read and understand. The lettering is formal and smart, as though its a news column piece of text but the clean breaks and slight movement keep it fun and interesting.
Simple repetition to recreate the tone of this statement. I similarly could use very close kerning to make a long running piece of dialogue translate into an image making it less of a wall of text and more of an overall image.