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Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

Paul Rand (www.paul-rand.com)

Paul Rand (www.paul-rand.com)

Paul Rand - Idea magazine cover

Paul Rand - Idea magazine cover

Paul Rand, Anti-War, 1968   < taste > retro / simple / bold  < media material >  poster  < colour > colourで分類した後にさらに分類

Paul Rand, Anti-War, 1968 < taste > retro / simple / bold < media material > poster < colour > colourで分類した後にさらに分類

Westinghouse ad: designed by Paul Rand

Westinghouse ad: designed by Paul Rand

Paul Rand,   The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Paul Rand, The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Google Image Result for http://1.bp.blogspot.com/-uHN3FONOdNk/TYfz0yBokkI/AAAAAAAAAFQ/gqZfHKjR4pA/s400/paul%252Brand_v2.jpg

Google Image Result for http://1.bp.blogspot.com/-uHN3FONOdNk/TYfz0yBokkI/AAAAAAAAAFQ/gqZfHKjR4pA/s400/paul%252Brand_v2.jpg

Design Here, There and Everywhere...: Don't try to be original, try to be good. (Paul Rand)

Design Here, There and Everywhere...: Don't try to be original, try to be good. (Paul Rand)

Dancer by Rand, Paul | Vintage Posters at International Poster Gallery

Dancer by Rand, Paul | Vintage Posters at International Poster Gallery

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