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Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

Paul Rand (www.paul-rand.com)

Paul Rand (www.paul-rand.com)

Paul Rand | Mid-Century Modern Graphic Design

Paul Rand | Mid-Century Modern Graphic Design

Books by Paul Rand | Paul Rand, American Modernist (1914-1996)

Books by Paul Rand | Paul Rand, American Modernist (1914-1996)

Paul Rand print by Alan Kitching | The Monotype Shop

Paul Rand print by Alan Kitching | The Monotype Shop

Google Image Result for http://1.bp.blogspot.com/-uHN3FONOdNk/TYfz0yBokkI/AAAAAAAAAFQ/gqZfHKjR4pA/s400/paul%252Brand_v2.jpg

Google Image Result for http://1.bp.blogspot.com/-uHN3FONOdNk/TYfz0yBokkI/AAAAAAAAAFQ/gqZfHKjR4pA/s400/paul%252Brand_v2.jpg

Paul Rand, Anti-War, 1968   < taste > retro / simple / bold  < media material >  poster  < colour > colourで分類した後にさらに分類

Paul Rand, Anti-War, 1968 < taste > retro / simple / bold < media material > poster < colour > colourで分類した後にさらに分類

Westinghouse ad: designed by Paul Rand

Westinghouse ad: designed by Paul Rand

APRIL• Simple graphics effectively convey the meaning of the title. Figure and Ground relationship of man's shadow is well executed here that add a sense of mystery. Additionally, the use of classic colours of the figure forms a strong visual contrast. Brown background looks retro.

APRIL• Simple graphics effectively convey the meaning of the title. Figure and Ground relationship of man's shadow is well executed here that add a sense of mystery. Additionally, the use of classic colours of the figure forms a strong visual contrast. Brown background looks retro.

Paul Rand - Idea magazine cover

Paul Rand - Idea magazine cover

http://www.paul-rand.com/assets/gallery/posters/graphic_art.jpg  Paul Rand

http://www.paul-rand.com/assets/gallery/posters/graphic_art.jpg Paul Rand

Advertising | Paul Rand, American Modernist (1914-1996)

Advertising | Paul Rand, American Modernist (1914-1996)

Paul Rand | Westinghouse Annual Report, 1974

Paul Rand | Westinghouse Annual Report, 1974

Paul Rand,   The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Paul Rand, The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Paul Rand - Flower Arrangement. dd

Paul Rand

Paul Rand - Flower Arrangement. dd

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