Love the simple illustrated water and geometric shape. It's got depth as well, as you start to realize that the simple hexagon is a shape//// I like the water like effect that's around the floating bolder.
What I like about this logo would be that the designer used serif and sans serif fonts, because they really complement each other. But one thing that I dislike would be that the designer put LAUR DRAE & COMPANY in the middle of the logo.
- This Logo is a really cool twist on fresh fruit, I think its super clever, and it's very hard to be successful scrunching text like this but it works here! - Delicious Fruit & Vegetable Logo Designs for Inspiration
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.