015 - Pinterest Assignment 1: This advertisement is meant to stop people from drunk driving. Visually, you can see that a car is crushed in the shape of a bottle. This photo symbolizes a fatal car accident that was the direct result of drinking and driving. The text “Absolut Fatal”, is an intertextual reference to Absolute vodka, and suggests that drinking Absolute can be fatal when operating a motor vehicle. This ad shows the ideology that drinking and driving is dangerous and often fatal.