There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Series Logo designs from a personal and fictional project by Justin Van Genderen. I bet you know some of the companies. “A fresh look at different companies, schools, organizations etc. from pop culture.” via: WE AND THE COLOR
This logotype is a simple font on a slight slant heading up. The overall style is retro which gives off a traditional vibe. And for contrast, the logo uses directional, diagonal lines which are repeated behind the logotype and the dough logo mark.