BRANDING // Optimera

19 Danish timber merchant companies were acquired and had to implement a new business strategy and an internal change. The focal point was an 'idea day', involving employees when developing new, innovative business concepts. In addition, Cumuli developed the concept and produced the employee magazine 'OP' along with brochures, a customer magazine and films. Later followed the official opening of Optimera where new business models and the new brand was presented to the customers.
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"We are building together", this was the headline when 100 people from all regions of the country gathered to get ideas for the new business concept and learn to know each other. See how it went in the film.

"We are building together", this was the headline when 100 people from all regions of the country gathered to get ideas for the new business concept and learn to know each other. See how it went in the film.

The day started with an inspirational film. The employees got to express their views a grandstand constructed of over 1000 kg plaster made by the employees from Optimera Ringsted.

The day started with an inspirational film. The employees got to express their views a grandstand constructed of over 1000 kg plaster made by the employees from Optimera Ringsted.

Direction and focus and the impact of doing something as an assembled crowd - in between the workshops the employees all got out on the floor.

Direction and focus and the impact of doing something as an assembled crowd - in between the workshops the employees all got out on the floor.

The banners with the new visual identity tied together the event which took place in an otherwise ordinary hall.

The banners with the new visual identity tied together the event which took place in an otherwise ordinary hall.

The banners and separated slogans among planks and battens.

The banners and separated slogans among planks and battens.

We opened up the concept by building a wooden brick tower.

We opened up the concept by building a wooden brick tower.

The participants were eager to share their ideas and views.

The participants were eager to share their ideas and views.

"What do you think about the new business strategy?"

"What do you think about the new business strategy?"

Workshop material. What do we need in the new strategy, and what do not need?

Workshop material. What do we need in the new strategy, and what do not need?

Everything was heavily discussed, but the participants also came to an understanding of each others' different starting points.

Everything was heavily discussed, but the participants also came to an understanding of each others' different starting points.


Flere idéer
Optimera 'look and feel' i forskellige varianter og udgaver.

Optimera 'look and feel' i forskellige varianter og udgaver.

Invitationer, profilbrochurer, kundemagasin og tre små film skulle give kunderne en idé om, hvad den nye tømmerhandel står for. Internt blev der bygget op til lanceringen med små spørgsmål-svarkort og opgaver, der skulle klæde medarbejderne på til åbningen.

Invitationer, profilbrochurer, kundemagasin og tre små film skulle give kunderne en idé om, hvad den nye tømmerhandel står for. Internt blev der bygget op til lanceringen med små spørgsmål-svarkort og opgaver, der skulle klæde medarbejderne på til åbningen.

Vi udviklede og producerede medarbejderbladet OP, der med artikler, fotografier og interviews hjalp medarbejderne med at lære hinanden at kende på tværs af afdelinger over hele landet og få skabt en fælles forståelse af, hvad Optimera betyder.

Vi udviklede og producerede medarbejderbladet OP, der med artikler, fotografier og interviews hjalp medarbejderne med at lære hinanden at kende på tværs af afdelinger over hele landet og få skabt en fælles forståelse af, hvad Optimera betyder.

Rammen var en tømmerhal, der var iscenesat med borde lavet af betonblokke og eksempler på kreative kundemiljøer.

Rammen var en tømmerhal, der var iscenesat med borde lavet af betonblokke og eksempler på kreative kundemiljøer.

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