Start with Why Paperback. ''A powerful and penetrating exploration of what separates great companies and great leaders from the rest.'' -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovati.
Swiping a grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launc