"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Heinz Tomato Ketchup This ad shows the need to satisfy curiosity. It shows this by having the ketchup bottle look like slices of tomatoes. Which satisfies the curiosity that it is made with real tomatoes.