6 Keys To Standing Out On The Social Web - Easier said than done. If standing out from the crowd were easy then everyone would be doing it and the crowd would become a crowd of individuals on the social web unified by their efforts to be different.
Social Media Strategy starts with goal definition - WRONG. There are three key steps before that - they make all the difference. This 12 step Social Media Strategy framework is proven over 6 years of large account social media strategy development.