The BT2050 is intelligent design that favours production.
The design team explored fashion items rather than medical devices for inspiration and challenged the traditional conception of disability aids.
By collecting the raw user needs and running a user driven innovation process Attention created a washing machine with a simple user interface and a refined design.
Attention has created a skylight for Vestas, which is designed and engineered specifically for use on Vestas’ wind turbines.
The Anti Sleep Pilot predicts and prevents driver fatigue and is developed by a team of sleep scientists, designers, mathematicians and engineers
The DigiFocus was awarded with The Danish People’s Design Prize for having improved everyday life.
Attentions creative team made an intelligent design with a striking silver disc and slightly angled, sloped lines that divert the eyes from the sides.
The designers did not just dream up beautiful products for Børma, but began by focusing their creative process on creating the right strategy for the reintroduction of the Børma brand.
Forming a clear visual identity.
A clean and elegant design matched with an excellent user experience granted Haier a strong position on a highly competitive market.