Jay Baer shares the types of shows you need to attract, engage, and convert audiences into excited customers. Learn the fallacy of content marketing, working smarter not harder, what a social media plan should contain, binge-worthy content must-haves, content creation tips and when to stop, what to post and what not to post, customer service and customer expectations, how to use a call to action, and the fundamentals of customer relationships. #contentstrategyideas